Just days after the debut ofWalmart Land, which is already seeing mixed reviews across the Roblox community, another Fortune 500 company appears to be dipping its toes into the Metaverse pool. Though Amazon has a pre-existing relationship with Roblox, with Amazon generating its own exclusive Robloxavatar items each month, there’s yet to be an Amazon-branded experience on the platform. However, considering the recent leaks that have been brought to light, this will likely change soon.
On June 11, 2025, popular Roblox leaker Event Hunters posted atweetshowcasing an avatar item that resembles a real-life Amazon box or package. This item, simply titledBox, offers nothing of a description or any real details; the only information that nosy players are given is that it comes from a group calledProject Cittadella. The page for this group, similar to the Box item, is completely blank—the description reads “Testing out some stuff,” and it only has one member. However, this member has the username@Amazonand goes by the title HumbleCardboardBlox, a clear play on the popular phraseHumble Cardboard Boxthat’s typically connected to the smiling company.
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Players have also noticed that the Project Cittadella group was created bySamSwifthoof, a member of the game development groupThe Gang Stockholm. This group is most notably recognized as the creators ofStrongman Simulator, but they’ve also worked on projects with companies outside of Roblox, includingNERFandGucci. If and when Amazon makes its Roblox debut with a themed experience, it’s likely that The Gang Stockholm will be the credited developers.
Little is known about this collab at the time of this article’s publication. When more information is released, including the experience itself, we will create a new guide accordingly.
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