With branded experiences likeGucci Town,Beatland, andSpotify Islandall pulling in over ten million visits since their debuts, it’s unsurprising that other companies are following suit, with one of the biggest being the multinational retail chain, Walmart. Though a release date has yet to be announced,eagle-eyed Roblox usersdiscovered a Walmart-branded experience titledWalmart Landthat was created just a week before this article’s publication date, on Sept. 12, 2022. Neither Walmart nor Roblox have yet to comment on this experience, but considering the detail that’s been put into the experience’s description, it will likely be coming before the end of 2022.
The description mentions that Walmart Land will have two major focuses,Style and FashionandEntertainment. To promote these two topics, the experience promises to offer a variety of activities for players to participate in, including minigames, obbys, challenges, events, concerts, and more. Besides the virtual concerts, which are said to take place live inside of Walmart Land and feature “popular performers,” likely the biggest draw of this experience is the Netflix-themed trivia minigame that’s to be hosted byStranger Thingsstar and internet personalityNoah Schnapp.
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Though it’s unknown exactly why Schnapp was the chosen representative for this event or if it has anything to do with the upcoming season ofStranger Things, the latter theory is rather unlikely. When Walmart hosted itsHomecomingconcert event in Sept. 2021, Schnapp served as a cohost alongside acting peer Madison Bailey, so it’s more than likely that Walmart simply reached out to Schnapp regarding the second hosting gig because of their prior work experience and Schanpp’s obvious connection to Netflix and massive audience draw.
It is worth mentioning, however, that Schnapp also has his own connection to Roblox, playing on the platform under the alleged usernamenoahcoolawesomesince 2017. In an interview withWIREDin 2019, Schnapp brieflydiscussedhis love for Roblox and gave away his possible Roblox username, despite fellowStranger Thingsstar Millie Bobbie Brown advising him to keep the information private. It has yet to be confirmed that the username that Schnapp gave is his actual Roblox username, but many players have taken the statement as fact.
Perhaps when the Walmart Land experience is released, this question will be answered definitively. Until then, players are keeping busy by looking out for any Walmart-themed free item leaks or uploads in the Roblox Avatar Shop and scouring Twitter for any official statements regarding the crossover event. When Walmart Land is finally opened to the public, we will update this article or create a new guide on obtaining any/all free items.
Looking to read up on more Roblox news? Check out our recent articles onPlayers are losing access to certain Roblox experiences as country-specific laws are tightenedorRoblox’s ESBR rating has been changed from E10+ to Teen – Roblox receives new T ratinghere on Pro Game Guides.
